BJ's Bingo is a chain of three British bingo clubs trading under Shipley Brothers Limited's UK Gambling Commission account 2794, whose website carries an online casino operated by Broadway Gaming Ireland DF Limited under a separate account, 58267, as a White Label domain.
The short answer
Broadway Gaming Group runs 96 brands, and 20 BJ's Bingo sister sites are reviewed here: Butlers Bingo, Rosy Bingo, Dotty Bingo, Glossy Bingo, Bingo Diamond, Moon Bingo, Robin Hood Bingo, Costa Bingo, Wink Bingo, Wink Slots, Majestic Bingo, Brit Bingo, Zoe's Bingo, Katie's Bingo, Safari Bingo, Dazzle Bingo, Lazerlight Bingo, At The Bingo, Quizingo and The Slots Island. All 20 of these BJ's Bingo Casino sister sites, and BJ's Bingo itself, are operated by Broadway Gaming Group, across 2 separate licensees.
Compare all 20Pros
- Both licences are stated correctly in the right places, and the retail statement links the Commission's own register entry
- Two times wagering on the online welcome, the lowest multiple on either Broadway licence
- Three real venues with published addresses, phone numbers and club information
Cons
- The online product is At The Bingo's, word for word, without saying so
- It was still carrying an October free-spins banner when read on 6 November
- The Terms & Conditions link leads to three retail documents; the online terms are not on this site
Screenshot coverage on this page
No screenshots. The capture allowance was at zero when this was written and resets on 7 November 2026. Buy /play-online/ first: its footer carries both the Broadway statement and the dual copyright line, and the two welcome offers that match At The Bingo word for word are on the same page. Everything described below was read from BJ's Bingo's own English pages; we would rather show you no picture than the wrong casino's.
BJ's Bingo sister sites — the full network
Broadway Gaming Group (UK Gambling Commission account 58267) runs 96 brands; 21 of them, BJ's Bingo included, are reviewed here.
The orbit is drawn broken because these brands do not share one licence. Broadway Gaming Group sits behind 2 separate licences held by different companies — see Who actually holds the licence below.
| Sister site | Welcome offer | Trust | |
|---|---|---|---|
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 59 | Review |
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 63 | Review |
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 64 | Review |
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 59 | Review |
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 66 | Review |
 | £20 bingo bonus plus a Prize Wheel spin when you deposit £10, with a codemin £10 on Safari Bingo's own pages; a sister site describes it as £5 | 64 | Review |
 | £25 bingo bonus when you deposit £10, with a codemin £10 | 63 | Review |
 | 100 bingo tickets when you deposit £10, no code and no wageringmin £10 | 65 | Review |
 | 100% bingo bonus up to £50 on a £10 deposit, with a codemin £10, with the code shown on the homepage | 73 | Review |
 | 100% bingo bonus up to £50 on a £10 deposit, with a code — plus 3 days of free bingomin £10, with the code shown on the homepage | 73 | Review |
 | 50 free spins on Noble Sky when you deposit £10, with a codemin £10 on its own pages; both sister-site descriptions say £20 | 62 | Review |
 | 50 free spins on a named slot for a £10 deposit, with wins paid to a games bonusmin £10 | 65 | Review |
 | £20 bingo bonus when you deposit £20, with a code — two times wageringmin £20 | 69 | Review |
 | 50% games bonus up to £100 on a £10 deposit, with a codemin £10, with the code shown on the homepage | 71 | Review |
 | 50% games bonus up to £100 on a £10 depositmin £10, with a deposit code | 63 | Review |
 | 100% bingo bonus up to £100 on a £10 depositmin £10, debit card only | 73 | Review |
 | 100% bingo bonus up to £100 on a £10 depositmin £10, debit card only | 73 | Review |
 | 100% bingo bonus up to £100 on a £10 depositmin £10, debit card only | 69 | Review |
 | 100% bingo bonus up to £100 on a £10 depositmin £10, debit card only | 68 | Review |
 | Welcome offer not displayed to UK visitors on 16 September 2026min Not established — the offer page served the lobby | 72 | Review |
Katie's BingoBest for nobody in particular — the thinnest site on the licence
It has no navigation at all. One internal link on the entire page, no bingo page, no promotions page, no about page: a hero, a welcome offer and the terms, under a banner reading "online bingo since 2016" and a line promising a brand new look for 2026.
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus, bingo only, playable when the cash balance is at zero
Brit BingoBest for nobody in particular — it is the shared £25 offer under a union-flag theme
Its own body copy contradicts its own hero: the banner and the page title advertise a £25 bingo bonus and the paragraph underneath invites players to "claim a huge £40 Bingo Bonus" on the same £10 deposit. The site badge says "NEW SITE 2023".
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus amount, bingo only
Zoe's BingoBest for players who want the bingo-room small print on the page rather than behind a link
The only brand of the eleven that prints each room's full terms — times, ticket prices and prize splits — directly under every promotion tile. It is also the one that contradicts itself inside a single offer, calling the same weekly wheel's winnings capped at £100 in one place and uncapped in another.
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus, bingo only
QuizingoBest for players who want one free £50 game a week and nothing else
The smallest promotions list of the eleven: the shared £25 welcome, the Mystery Jackpot and a Monday free room called Fab50 whose tickets have to be collected through the week and expire after seven days. No slots tab at all.
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus, bingo only
Majestic BingoBest for players who also use a high-street bingo club and want one brand for both
The only brand on this tier attached to a real chain of bingo halls, with club listings, vacancies and a separate retail self-exclusion scheme sitting beside the online site. Its welcome is the same flat £25 as five siblings, but its promotions page runs about 1,400 words of explainer and an FAQ where every sibling runs about 150.
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus amount, bingo games only
Safari BingoBest for players who want a guaranteed prize on the first three deposits rather than a flat bonus
A £20 fixed bingo bonus plus a Prize Wheel spin rather than the flat £25 six siblings run, and a wheel on the second and third deposits too. It is also one of three brands here that publish a sister-sites page of their own — which describes Safari Bingo's own offer as £15, not £20.
- Welcome offer
- £20 bingo bonus plus a Prize Wheel spin when you deposit £10, with a code
- Min deposit
- £10 on Safari Bingo's own pages; a sister site describes it as £5
- Wagering
- 4x the bingo bonus
Lazerlight BingoBest for players who want a bonus game they cannot get on a sibling
The only brand here with an exclusive game — Lazerlight Bonus, bingo against the clock for up to £500 in bonus. It runs the shared flat £25 welcome, though its own sister brands describe its welcome as a 200% match up to £20 with 50 free spins and no code.
- Welcome offer
- £25 bingo bonus when you deposit £10, with a code
- Min deposit
- £10
- Wagering
- 4x the bonus, bingo only
Dazzle BingoBest for players who will not touch a wagering requirement
The only welcome on this tier with no bonus and no wagering: 100 bingo tickets in a free-ticket room, winnings paid as real cash, no code needed. Its own copy attacks sites with "ridiculous" wagering requirements, which is what five of its siblings run.
- Welcome offer
- 100 bingo tickets when you deposit £10, no code and no wagering
- Min deposit
- £10
- Wagering
- None. The tickets are free tickets and winnings are paid to real cash.
Moon BingoBest for players who want swedish bingo and slingo in the main menu
Broadway's own brand on this same licence, 58267, rather than a white label. Its welcome is a 100% match capped at £50 at 4x with five days, where six of the white labels run a flat £25.
- Welcome offer
- 100% bingo bonus up to £50 on a £10 deposit, with a code
- Min deposit
- £10, with the code shown on the homepage
- Wagering
- 4x on bingo
Robin Hood BingoBest for new players who want free tickets before depositing
Broadway's own brand on 58267, with the same offer and code as Moon Bingo plus three days of free tickets in a room called The Biggie for new registrations. No white label on this tier runs a pre-deposit free room.
- Welcome offer
- 100% bingo bonus up to £50 on a £10 deposit, with a code — plus 3 days of free bingo
- Min deposit
- £10, with the code shown on the homepage
- Wagering
- 4x on bingo, for both the deposit bonus and free-ticket winnings
The Slots IslandBest for slots players who want no bingo on the site
The only slots-only brand on this tier — Slots, Welcome Offer and nothing else in the menu, over 600 games by its own count. Its welcome is 50 free spins at 5p on Noble Sky at 10x, where both of its own sister pages describe it as 50 spins at 25p on a different game at 35x.
- Welcome offer
- 50 free spins on Noble Sky when you deposit £10, with a code
- Min deposit
- £10 on its own pages; both sister-site descriptions say £20
- Wagering
- 10x the games bonus
Wink BingoBest for bingo players who want free spins and an android app
Broadway's own brand on 58267. Its welcome is free spins at 10p rather than a bingo bonus, it ships an Android app — no white label here has one — and it runs a blog and a full FAQ section.
- Welcome offer
- 50 free spins on a named slot for a £10 deposit, with wins paid to a games bonus
- Min deposit
- £10
- Wagering
- 10x on the games bonus the spin winnings are paid into
At The BingoBest for players who want the lowest wagering requirement on either broadway licence
A different site entirely from the Dragonfish skin nine of these share: its own template, its own copy, a £20 100% match at 2x bingo wagering — the lowest figure found anywhere on either account — and GamCare rather than GambleAware in its small print. Its product is the same one BJ's Bingo sells.
- Welcome offer
- £20 bingo bonus when you deposit £20, with a code — two times wagering
- Min deposit
- £20
- Wagering
- 2x the bonus, bingo only — the lowest multiple on either Broadway licence
Costa BingoBest for slots players — it publishes a 490-title count
Broadway's own brand on 58267 and the only one whose welcome is a games bonus rather than a bingo bonus: 50% up to £100 at 10x. It also publishes how many slots it carries, which no white label does.
- Welcome offer
- 50% games bonus up to £100 on a £10 deposit, with a code
- Min deposit
- £10, with the code shown on the homepage
- Wagering
- 10x on the games bonus
Wink SlotsBest for slots and slingo players who do not want a bingo site
Broadway's own brand on 58267 and not bingo-led at all: Slots, Scratchcards and Slingo with no bingo tab. The Slots Island is the white-label equivalent, and the smaller of the two.
- Welcome offer
- 50% games bonus up to £100 on a £10 deposit
- Min deposit
- £10, with a deposit code
- Wagering
- 10x on the games bonus
Butlers BingoBest for players who want the biggest bingo-bonus cap in the group
A Broadway-branded site on the other licence, account 39075, running the Morpheus front end rather than Dragonfish. Its welcome is a 100% match up to £100 at 3x bingo wagering with a two-day expiry — a bigger ceiling and half the time of anything on this tier.
- Welcome offer
- 100% bingo bonus up to £100 on a £10 deposit
- Min deposit
- £10, debit card only
- Wagering
- 3x on bingo; 10x if played on casino games, with game weighting
Dotty BingoBest for the butlers bingo offer with thursday free spins
Account 39075. Its homepage and small print match Butlers Bingo word for word; the visible difference is the day its mystery-card free spins run.
- Welcome offer
- 100% bingo bonus up to £100 on a £10 deposit
- Min deposit
- £10, debit card only
- Wagering
- 3x on bingo; 10x if played on casino games, with game weighting
Glossy BingoBest for nobody in particular — a third copy of the same morpheus site
Account 39075, and textually identical to Butlers Bingo, Dotty Bingo and Bingo Diamond: zero differing lines of homepage markup and zero of terms once the brand name and image path are normalised. Only the artwork differs.
- Welcome offer
- 100% bingo bonus up to £100 on a £10 deposit
- Min deposit
- £10, debit card only
- Wagering
- 3x on bingo; 10x if played on casino games, with game weighting
Bingo DiamondBest for nobody in particular — the fourth copy of that same site
Account 39075. Same markup and same terms as Butlers, Dotty and Glossy, dressed in a purple and gold starfield. Registered on the public register as "bingodiamond.com" rather than as a name.
- Welcome offer
- 100% bingo bonus up to £100 on a £10 deposit
- Min deposit
- £10, debit card only
- Wagering
- 3x on bingo; 10x if played on casino games, with game weighting
Rosy BingoBest for returning players who want the rooms on the first screen
On account 39075, and the only Broadway brand that opens straight into its bingo lobby rather than a sign-up page. It also runs a daily prize wheel for £20 deposited and wagered, which no white label matches.
- Welcome offer
- Welcome offer not displayed to UK visitors on 16 September 2026
- Min deposit
- Not established — the offer page served the lobby
- Wagering
- The site-wide promotions small print reads 3x bingo and 10x casino, with game weighting
How we verified the BJ's Bingo sister sites
3 of 5 signals matched, for a fingerprint of 80/100 (confirmed). How the signals are weighted.
Sister-site verification
How we know BJ's Bingo shares an operator with these brands
Shared licence numberweight 40%
BJ's Bingo's own footer names Broadway Gaming Ireland DF Limited and account 58267, and the register lists its domain as a White Label row on that account alongside 97 other live domains.
SourceIdentical T&C clausesweight 25%
Its welcome terms are not the Dragonfish document its siblings carry, but the five-day inactivity forfeiture clause is word for word the same, down to the list of "vouchers, free spins, games bonus funds, chat points, loyalty points, shop coins".
Same platform fingerprintweight 15%
A different front end from the other nine, serving the same bingo rooms: Top of the Shop, On the House, Mystery Jackpot, Flip It, Easy Peasy, Bounce'T and Bingo Deal, which are the rooms the Morpheus brands list on Broadway's other licence.
Shared payment processorweight 10%not established
Not established. No cashier on this licence has been opened while logged in, so the payment methods and the merchant of record are unread for this brand. The 58267 terms name a third group company, Broadway Gaming UK Limited, as merchant of record on card statements.
Shared support infrastructureweight 10%not established
No shared support address or telephone number is published on this brand's pages, and its /sister-sites path returns a 404 where three of its siblings serve a real page.
Can you claim a bonus at every BJ's Bingo Casino sister site?
Broadway Gaming Group publishes no cross-brand welcome rule, so no row below is confirmed by the operator. How these are assessed.
| Sister site | Separate welcome? |
|---|---|
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
| Unlikely |
Same company, different deal
Where a sister site beats BJ's Bingo
Dazzle Bingo — Minimum deposit and wagering
Dazzle Bingo asks £10 and no wagering. BJ's online welcome asks £20 for a bonus at two times, which is the best bonus multiple here but a higher entry price.
Zoe's Bingo — Published online room detail
Zoe's Bingo publishes its room times, ticket prices and prize splits. BJ's lists the room names on its online section and nothing about what they cost.
BJ's Bingo vs its sister sites, head to head
| Matchup | Welcome offer | Trust |
|---|---|---|
| £20 bingo bonus when you deposit £20, with a code — two times wagering | 70 |
| £25 bingo bonus when you deposit £10, with a code | 59 |
| £25 bingo bonus when you deposit £10, with a code | 63 |
| £25 bingo bonus when you deposit £10, with a code | 64 |
BJ's Bingo vs Katie's Bingo
It has no navigation at all. One internal link on the entire page, no bingo page, no promotions page, no about page: a hero, a welcome offer and the terms, under a banner reading "online bingo since 2016" and a line promising a brand new look for 2026. Trust 59 against 70. Similarity 93%.
BJ's Bingo vs Brit Bingo
Its own body copy contradicts its own hero: the banner and the page title advertise a £25 bingo bonus and the paragraph underneath invites players to "claim a huge £40 Bingo Bonus" on the same £10 deposit. The site badge says "NEW SITE 2023". Trust 63 against 70. Similarity 92%.
BJ's Bingo vs Zoe's Bingo
The only brand of the eleven that prints each room's full terms — times, ticket prices and prize splits — directly under every promotion tile. It is also the one that contradicts itself inside a single offer, calling the same weekly wheel's winnings capped at £100 in one place and uncapped in another. Trust 64 against 70. Similarity 90%.
Sites like BJ's Bingo: BJ's Bingo alternatives inside and outside the group
BJ's Bingo sister casinos
Butlers Bingo, Rosy Bingo, Dotty Bingo, Glossy Bingo, Bingo Diamond, Moon Bingo, Robin Hood Bingo, Costa Bingo, Wink Bingo, Wink Slots, Majestic Bingo, Brit Bingo, Zoe's Bingo, Katie's Bingo, Safari Bingo, Dazzle Bingo, Lazerlight Bingo, At The Bingo, Quizingo and The Slots Island, all run by Broadway Gaming Group.
Platforms like BJ's Bingo under a different operator
- Fortune Games — One Mega Wheel spin for up to 500 free spins on Big Bass Bonanza. Run by Jumpman Gaming Limited, trust 70/100.
- PlayUK — 100% welcome bonus up to £100 plus 50 free spins. Run by ProgressPlay Limited, trust 73/100.
- 888 Casino — 200 free spins with code HELLO200FS, or a 100% match up to £100. Run by evoke plc, trust 69/100.
Which of the BJ's Bingo sister sites should you pick?
- If you want the closest thing to BJ's Bingo: Katie's Bingo (93% similarity). It has no navigation at all. One internal link on the entire page, no bingo page, no promotions page, no about page: a hero, a welcome offer and the terms, under a banner reading "online bingo since 2016" and a line promising a brand new look for 2026.
- If you are choosing on trust rather than familiarity: Butlers Bingo scores highest of the BJ's Bingo sister sites at 73/100, above BJ's Bingo's own 70.
About BJ's Bingo
BJ's Bingo is a real business with three addresses: 250a Mackadown Lane in Kitts Green, Birmingham; Ellesmere Street in Leigh; and Gillette Way in Reading. It publishes their phone numbers, their club information and their opening arrangements, it runs a loyalty card called the Bingo Bee that members top up online, and it sells gift vouchers. The website also has a "Play Online" section, and that section is where the Gambling Commission paperwork gets interesting.
The clubs trade under Shipley Brothers Limited, Companies House number 02799746, incorporated in March 1993 and registered at the Birmingham club's own address. That company holds UK Gambling Commission account 2794. Read the register entry for 2794 and it carries three activities: Bingo Non-Remote, an adult-gaming-centre machine licence added in September 2026, and Bingo Ancillary Remote. It registers one trading name, five premises — and zero domain names.
That zero is the whole point. An Ancillary Remote licence authorises remote gambling equipment used entirely on the licensed premises; it is what lets a club run electronic terminals in the hall. It does not license a public website. So when bjsbingo.co.uk offers online bingo, the licence doing the work is somebody else's — and the register says whose: bjsbingo.co.uk is a White Label domain on Broadway Gaming Ireland DF Limited's account 58267.
The site handles this correctly, which is why it scores highest of the eleven on licensing. The retail pages carry the Shipley Brothers statement and link directly to the Commission's public register entry for account 2794. The /play-online pages carry Broadway's statement and account 58267, under a copyright line reading "Copyright 2010 – 2026, the Broadway Gaming Group and BJ's Bingo" — a dual attribution that appears on no other domain in this estate.
What is behind that online section is not a bespoke build. It is At The Bingo. The two sites run the identical pair of welcome offers — a £20 bingo bonus for a £20 deposit at two times wagering, and 25 free spins at 20p on 9 Pots of Gold at ten times — in the same words, down to "we'll bang 25 spins". They carry the same promotional banner about 31 free spins on Wild Tomb, the same seven bingo rooms and substantially the same slot list. For a reader comparing sister sites this is the cleanest clone pair in the wave.
The bingo rooms are also the cross-licence evidence. Top of the Shop, On the House, Mystery Jackpot, Flip It, Easy Peasy, Bounce't and Bingo Deal: four of those appear on Broadway's Morpheus brands on account 39075, and the rest on its Dragonfish brands on 58267. A club in Kitts Green is selling its members a seat in the same bingo rooms as Butlers Bingo and Dotty Bingo.
For a player, the practical consequences of the two-licence structure are worth spelling out. A self-exclusion agreed in a BJ's club is a retail arrangement with Shipley Brothers; it does not touch the website. GAMSTOP covers the website, because the website's gambling is Broadway's and Broadway holds a GB remote licence; GAMSTOP does not cover a bingo hall. Complaints about the clubs go to a company in Birmingham and complaints about the website go to a company in Dublin.
The online terms are also not on this site: the Terms & Conditions link on the retail pages leads to a page asking which club you play at, and offers three separate retail documents. The online section's terms sit in Broadway's client application, as on every other brand on this licence.
BJ's Bingo welcome bonus in detail
£20 bingo bonus when you deposit £20, with a code — two times wagering
- Minimum deposit
- £20
- Wagering
- 2x the bonus, bingo only — the lowest multiple on either Broadway licence
- Expiry
- 5 days
- Bet limits
- Not published
- Eligible games
- Bingo only for the bingo bonus; the spins offer plays on 9 Pots of Gold
- Identical in wording to At The Bingo's two welcome offers, including the second route of 25 free spins at 20p on 9 Pots of Gold at ten times games wagering.
- Both offers require a code, shown on the brand's own pages.
- The bonus must be claimed from the Rewards or Vouchers section within five days.
- These offers belong to the online section only. The clubs' own promotions are a separate business on a separate licence.
Customer support at BJ's Bingo
| Channel | Availability | Response time |
|---|---|---|
| Club telephone, Birmingham | Club hours | Not published |
| Club telephone, Leigh | Club hours | Not published |
| Club telephone, Reading | Club hours | Not published |
| Contact form | Always | Not published |
| Help Hub | Always | Self-service |
Safety, licensing and responsible gambling
Two licences, both stated correctly and in the right places, which is better than most of this tier manages. The retail pages carry "BJ's Bingo is a trading name of Shipley Brothers Ltd which is licensed and regulated in Great Britain by the Gambling Commission under account number 2794" and link the Commission's own register entry. The /play-online section carries Broadway's statement and account 58267. Scored highest of the eleven on licensing because nothing on it is wrong — a reader is told plainly that two different companies run the two halves.
- Deposit limits
- Financial limits page linked from every footer
- Player protection page linked from every footer
- Time out
- Self-exclusion
- GAMSTOP
- GamCare named in the footer
How we scored BJ's Bingo
Trust score breakdown
70/100
Licensing & regulation25% weight
72/100
Two licences, both stated correctly and in the right places, which is better than most of this tier manages. The retail pages carry "BJ's Bingo is a trading name of Shipley Brothers Ltd which is licensed and regulated in Great Britain by the Gambling Commission under account number 2794" and link the Commission's own register entry. The /play-online section carries Broadway's statement and account 58267. Scored highest of the eleven on licensing because nothing on it is wrong — a reader is told plainly that two different companies run the two halves. (1 source)
Payouts20% weight
78/100
Withdrawals cleared in 5 to 15 minutes when our own team checked in August 2026 — a portfolio-level range, so this brand carries the range and not a timing of its own. Capped at 78 because speed was the only input recorded. (1 source)
Bonus fairness20% weight
78/100
The same two welcome offers At The Bingo runs, word for word: £20 bingo bonus for a £20 deposit at two times wagering, or 25 free spins at 20p on 9 Pots of Gold at ten times. Two times is the lowest bonus wagering on either Broadway licence. (1 source)
Responsible gambling10% weight
70/100
The retail side publishes a Play Responsibly statement, a Think 25 policy requiring photo ID from anyone who looks under 25, and in-club staff support. The online section carries Safer Gambling, Financial Limits and Player Protection and names GamCare. As with Majestic Bingo, the two schemes are separate and a player needs to know that. (1 source)
Games & providers10% weight
64/100
Seven bingo rooms and around 28 named slots on the online section, plus three physical clubs with their own schedules. The room list is the cross-licence set — Top of the Shop, On the House, Mystery Jackpot, Flip It, Easy Peasy, Bounce't and Bingo Deal. (1 source)
Support10% weight
75/100
Live chat reached a person in 1 to 5 minutes when our own team checked in August 2026 — a portfolio-level range, not a per-brand measurement. Capped at 75 because response time was the only input recorded. (1 source)
Complaint record5% weight
—
Not scored. The regulatory-actions record for account 58267 has not been read. Zero means unmeasured, not bad. (1 source)
Weightings are fixed and published in full on our methodology page. Unscored dimensions have not been verified yet and count as zero.
What we verified
- TESTED
Every withdrawal the site's own team requested in August 2026 cleared within 5 to 15 minutes, recorded as one portfolio-level range rather than per-brand timings.
First-hand withdrawal testing by the SisterSitesHub team, August 2026 · checked 2026-08-18
- TESTED
Every brand the site's own team contacted in August 2026 put a person on live chat within 1 to 5 minutes, recorded as one portfolio-level range rather than per-brand times.
First-hand support testing by the SisterSitesHub team, August 2026 · checked 2026-08-18
- VERIFIED
Broadway Gaming Ireland DF Limited holds UK Gambling Commission account 58267. On the 29 October 2026 domain export the account carries 158 rows across 84 Active, 14 White Label and 60 Inactive domains, and each of the eleven brands in this wave is one of those White Label rows.
UKGC public register, account 58267, domain export 29 October 2026 · checked 2026-11-06
- VERIFIED
BJ's Bingo's retail pages state "BJ's Bingo is a trading name of Shipley Brothers Ltd which is licensed and regulated in Great Britain by the Gambling Commission under account number 2794" and link that register entry, while its /play-online pages state that services are operated by Broadway Gaming Ireland DF Limited under account 58267. The register lists bjsbingo.co.uk only as a White Label domain on 58267.
bjsbingo.co.uk and the UKGC public register, accounts 2794 and 58267 · checked 2026-11-06
- VERIFIED
UKGC account 2794 holds Bingo Non-Remote, Bingo Ancillary Remote and a Gaming Machine General Adult Gaming Centre Non-Remote licence added on 16 September 2026, with one trading name, five premises and zero registered domain names. An Ancillary Remote licence authorises remote equipment situated entirely on the licensed premises.
UKGC public register, Shipley Brothers Limited, account 2794 · checked 2026-11-06
- VERIFIED
BJ's Bingo operates three clubs — 250a Mackadown Lane, Kitts Green, Birmingham B33 0LE; Ellesmere Street, Leigh WN7 4LQ; and Gillette Way, Reading RG2 0BS — publishes a Think 25 photo-ID policy and runs a Bingo Bee loyalty card topped up online with a membership number and PIN. Companies House records SHIPLEY BROTHERS LIMITED (02799746) at the Birmingham address.
bjsbingo.co.uk and Companies House 02799746 · checked 2026-11-06
- OBSERVED
BJ's Bingo's /play-online section carries the footer line "Copyright 2010 – 2026, the Broadway Gaming Group and BJ's Bingo. All rights reserved." — a dual attribution found on no other domain across Broadway's two licences, where every sibling reads "the Broadway Gaming Group" alone.
bjsbingo.co.uk/play-online/ against twenty sibling footers · checked 2026-11-06
BJ's Bingo pros and cons
Pros
- Both licences are stated correctly in the right places, and the retail statement links the Commission's own register entry
- Two times wagering on the online welcome, the lowest multiple on either Broadway licence
- Three real venues with published addresses, phone numbers and club information
- A dual copyright line naming both the Broadway Gaming Group and BJ's Bingo, which no other domain on this estate carries
- A Think 25 policy and in-club responsible-gambling support published alongside the online tools
Cons
- The online product is At The Bingo's, word for word, without saying so
- It was still carrying an October free-spins banner when read on 6 November
- The Terms & Conditions link leads to three retail documents; the online terms are not on this site
- A £20 minimum deposit online, double what the Dragonfish-skinned siblings ask
- No online game count, studio or withdrawal timescale published
What BJ's Bingo lacks
- Online terms and conditions hosted on its own domain
- Any statement that the online section is the same product as another brand
- A published online catalogue count or named studio
- A gambling app on either store
Common complaints about BJ's Bingo
Not scored
rareThe regulatory-actions record for account 58267 has not been read, and no player-complaint sample has been taken for this brand. The complaints dimension scores zero because it is unmeasured, which is not the same as clean.
UKGC public register, account 58267
BJ's Bingo Sister Sites — the verdict
The most honestly licensed site of the eleven and the one whose structure is most worth understanding. The clubs are Shipley Brothers Limited's on account 2794, which registers no domains and could not license a website; the website's gambling is Broadway Gaming Ireland DF Limited's on 58267. Both are stated, in the right places, with a link to the register. What the site does not say is that its online half is At The Bingo under another name, down to the wording of both welcome offers. Two times wagering on a £20 match is the best bonus arithmetic on the estate after Dazzle Bingo's no-wagering tickets. Remember that a club self-exclusion does not reach the website, and GAMSTOP does not reach the clubs.
Network fingerprint for the 20 BJ's Bingo Casino sister sites: confirmed, 80/100.
BJ's Bingo sister sites — FAQ
Who operates BJ's Bingo?
Two companies. The three clubs are operated by Shipley Brothers Limited under UK Gambling Commission account 2794. The gambling on the website is operated by Broadway Gaming Ireland DF Limited, an Irish company, under account 58267, where bjsbingo.co.uk is registered as a White Label domain.
What does it mean that BJ's Bingo is a white label?
The licensed operator runs the gambling at a domain somebody else brands and markets. In practice a reader comparing two of these sites is comparing two skins on one product: the bingo rooms, their schedules, the bonus policy and the account rules come from Broadway, and the name, the artwork and the advertising come from the brand owner. Six of the eleven white labels on this licence name that brand owner on their own About pages.
Can I use one account across BJ's Bingo and its sister sites?
No. Each site is its own registration and its own balance. Broadway Gaming Ireland DF Limited's terms also list holding multiple accounts across Group brands among the grounds for withholding promotional funds, so a second welcome offer should not be assumed. One thing does carry across: a self-exclusion on this licence closes accounts identified as yours across the Group's brands, and GAMSTOP covers every GB-licensed site.
Does BJ's Bingo have its own gambling licence?
Yes, for the clubs. Shipley Brothers Limited holds UK Gambling Commission account 2794 with Bingo Non-Remote, an adult-gaming-centre machine licence and Bingo Ancillary Remote. That account registers five premises and zero domain names, and an Ancillary Remote licence covers remote equipment used on the premises, not a public website. The website's online gambling runs on Broadway Gaming Ireland DF Limited's account 58267, where bjsbingo.co.uk is listed as a White Label domain.
Is BJ's Bingo online the same as At The Bingo?
It is the same product. Both sites run an identical pair of welcome offers — a £20 bingo bonus for £20 at two times wagering and 25 free spins at 20p on 9 Pots of Gold at ten times — in the same wording, the same seven bingo rooms, the same promotional banner and substantially the same slot list. Neither site mentions the other.
If I self-exclude at a BJ's club, am I excluded online?
No. The clubs and the website are run by two different licensed companies. A club self-exclusion is an arrangement with Shipley Brothers Limited; the website's gambling is Broadway Gaming Ireland DF Limited's. GAMSTOP covers the website and every other GB-licensed online site, including all of Broadway's other brands, but it does not cover a bingo hall.
Where are the BJ's Bingo clubs?
Three: 250a Mackadown Lane, Kitts Green, Birmingham B33 0LE; Ellesmere Street, Leigh WN7 4LQ; and Gillette Way, Reading RG2 0BS. The Birmingham address is also Shipley Brothers Limited's registered office at Companies House.
Why does this review have no screenshots of BJ's Bingo?
No screenshots. The capture allowance was at zero when this was written and resets on 7 November 2026. Buy /play-online/ first: its footer carries both the Broadway statement and the dual copyright line, and the two welcome offers that match At The Bingo word for word are on the same page.
Related reading
18+ only. Gambling can be addictive — please play responsibly. Free, confidential help is available at BeGambleAware.org. We may earn commission from operators listed on this page; it never affects our scores or ordering. See our affiliate disclosure.
